
Chief Storyteller
1 day ago
As a Senior Content Strategist, you will craft and share compelling stories across multiple platforms, staying ahead of an ever-changing landscape to captivate, inform, and grow our audience.
Key Responsibilities
- Develop and execute a comprehensive YouTube strategy, blending in-depth explainers, interviews with industry experts, and short-form trend videos, continually adapting to platform changes and experimenting with new features and formats to maximize engagement and subscriber growth.
- Plan and publish content on Twitter, Instagram, and Facebook that brings our research to life, sparks conversations among investors, and turns followers into brand advocates.
- Translate technical market analysis into clear, engaging articles, infographics, newsletters, and social posts so that users can act on our ideas with confidence.
- Cultivate strong relationships with financial journalists and media outlets, pitching our thought leadership, securing interviews and opinion pieces, and ensuring we are top of mind when big market stories break.
- Work closely with research analysts, product marketing, design, and video production colleagues to maintain accuracy, consistency, and a compelling brand voice in every piece of content.
- Use data and audience feedback to refine themes, formats, and distribution tactics on an ongoing basis, raising engagement, brand recall, and lead generation over time.
A strategic thinker with 8+ years of content leadership experience in financial services or B2B, possessing excellent storytelling skills, a deep understanding of the evolving YouTube landscape, and the ability to drive decision-making through data-driven insights.
- Able to track emerging trends, features, and viewer habits, and adapt quickly to changes in the digital landscape.
- Proven ability to build strong relationships with cross-functional teams, stakeholders, and external partners.
- Exceptional communication, collaboration, and project management skills, with a talent for mentoring and growing high-performing teams.
- A natural relationship-builder, whether collaborating with analysts, journalists, or your own team.
As a Senior Content Strategist, you will have the opportunity to work closely with a talented team of writers, editors, video producers, and freelancers, fostering an environment where creativity thrives and everyone is driven to learn and improve.
- Lead and mentor a team of content creators, driving innovation, consistency, and excellence in all aspects of content production.
- Contribute to the development of a comprehensive content strategy, aligning with business objectives and driving growth through compelling storytelling.
We are looking for a fast-adapter who welcomes change, experiments boldly, and thrives in a dynamic environment, possessing a strong passion for creating engaging content that resonates with diverse audiences.
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