Market Mix Modelling Expert

3 days ago

Surat, Gujarat, India beBeeMarketMixModel Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

As a Market Mix Modelling expert, you will lead the design and development of customized modelling approaches to address business challenges.

Key responsibilities include:

  • Client Engagement: Serve as the primary point of contact for client engagements involving Market Mix Modelling (MMM)
  • Business Insight: Understand client business challenges, marketing strategy, and objectives to design tailored MMM solutions
  • Data Analysis: Translate analytical results into strategic recommendations for media planning and budget allocation
  • Modelling Development: Lead the development and validation of MMM using econometric/statistical tools such as regression models and time-series analysis
  • Performance Analysis: Analyse historical media and sales data to identify key drivers of performance
  • Scenario Analysis: Provide scenario analysis and media optimization insights to guide marketing decisions
  • Integration: Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking
Requirements

To succeed in this role, you should have:

  • A deep understanding of market mix modelling principles and techniques
  • Strong analytical skills, including data analysis and interpretation
  • Excellent communication and interpersonal skills
  • The ability to work independently and collaboratively as part of a team
Benefits

This role offers a range of benefits, including:

  • A competitive salary and bonus structure
  • Ongoing training and professional development opportunities
  • A collaborative and dynamic work environment
About Us

We are a leading provider of market mix modelling services, dedicated to helping businesses make informed decisions about their marketing strategies. If you are passionate about market mix modelling and want to be part of a talented team, we would love to hear from you

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