Digital Marketing Automation Specialist
4 days ago
RRD GO CREATIVE is a leading digital marketing agency, currently seeking an experienced Digital Marketing Automation Specialist to join our Creative Communications team in Chennai.
Job SummaryWe are looking for a highly skilled and motivated individual to lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing automation, with experience in tools like Marketo, Eloqua, Adobe Campaign, and Pardot.
Key Responsibilities- Design and implement effective digital marketing campaigns using advanced configurations of third-party tools like Calendly, Intercom, Twilio, Stensul, Bitly, Google APIs, and Invoca.
- Develop and execute email marketing strategies, creating engaging content and managing databases.
- Collaborate with cross-functional teams to integrate marketing automation with sales and customer success processes.
- Analyze campaign performance, providing data-driven insights to inform future marketing strategies.
To be successful in this role, you will need:
- At least 3 years of experience in marketing automation, with a strong focus on digital marketing.
- Proven track record of implementing successful digital marketing campaigns using tools like Marketo, Eloqua, Adobe Campaign, and Pardot.
- Excellent knowledge of front-end technologies, including HTML, CSS, and JavaScript.
- Strong analytical skills, with the ability to interpret complex data and provide actionable insights.
- Certification in marketing automation is mandatory, with implementation experience a significant advantage.
As a Digital Marketing Automation Specialist at RRD GO CREATIVE, you can expect:
- A competitive salary range of ₹850,000 - ₹1,200,000 per annum, depending on experience.
- A dynamic and supportive work environment, with opportunities for growth and professional development.
- A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
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