Digital Marketing Automation Specialist

4 days ago


Chennai, Tamil Nadu, India RRD GO Creative Full time
About RRD GO Creative

RRD GO CREATIVE is a leading digital marketing agency, currently seeking an experienced Digital Marketing Automation Specialist to join our Creative Communications team in Chennai.

Job Summary

We are looking for a highly skilled and motivated individual to lead our digital marketing efforts. The ideal candidate will have a strong background in digital marketing automation, with experience in tools like Marketo, Eloqua, Adobe Campaign, and Pardot.

Key Responsibilities
  • Design and implement effective digital marketing campaigns using advanced configurations of third-party tools like Calendly, Intercom, Twilio, Stensul, Bitly, Google APIs, and Invoca.
  • Develop and execute email marketing strategies, creating engaging content and managing databases.
  • Collaborate with cross-functional teams to integrate marketing automation with sales and customer success processes.
  • Analyze campaign performance, providing data-driven insights to inform future marketing strategies.
Requirements

To be successful in this role, you will need:

  • At least 3 years of experience in marketing automation, with a strong focus on digital marketing.
  • Proven track record of implementing successful digital marketing campaigns using tools like Marketo, Eloqua, Adobe Campaign, and Pardot.
  • Excellent knowledge of front-end technologies, including HTML, CSS, and JavaScript.
  • Strong analytical skills, with the ability to interpret complex data and provide actionable insights.
  • Certification in marketing automation is mandatory, with implementation experience a significant advantage.
What We Offer

As a Digital Marketing Automation Specialist at RRD GO CREATIVE, you can expect:

  • A competitive salary range of ₹850,000 - ₹1,200,000 per annum, depending on experience.
  • A dynamic and supportive work environment, with opportunities for growth and professional development.
  • A comprehensive benefits package, including health insurance, retirement plans, and paid time off.


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