D2C Digital Marketing Expert

6 days ago

Pune, Maharashtra, India beBeeSpecialist Full time ₹ 60,00,000 - ₹ 1,00,00,000
Performance Marketing Specialist

We are seeking a highly skilled and data-driven Performance Marketing Specialist to drive growth for our D2C brand.

About the Role:

  1. Paid Media Strategy & Execution:

    • Develop, implement, and optimize performance marketing campaigns across platforms including Meta Ads, Google Ads, YouTube, Amazon Ads, Snapchat, and emerging channels.
    • Build full-funnel strategies (TOFU, MOFU, BOFU) tailored for D2C brands.
    • Manage daily budgets, bids, and pacing to ensure efficient delivery and maximize ROI.

  2. Conversion & Growth Optimization:

    • Conduct A/B testing on creatives, copies, audiences, and landing pages.
    • Optimize ad funnels (from click to purchase) to reduce CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
    • Collaborate with UI/UX and product teams to optimize website CRO (Conversion Rate Optimization).

  3. Analytics & Reporting:

    • Track, measure, and analyze campaign performance using tools such as Google Analytics, GA4, Meta Business Suite, and attribution platforms.
    • Provide weekly and monthly performance dashboards with actionable insights.
    • Forecast spends, CAC, and ROI based on past data and industry benchmarks.

  4. Audience & Market Research:

    • Research consumer behavior, market trends, and competitor strategies to identify opportunities.
    • Build and scale lookalike, retargeting, and interest-based audiences.
    • Create customer cohorts and lifecycle campaigns to increase LTV (Lifetime Value).

  5. Collaboration & Creative Direction:

    • Work with creative teams to guide ad content (videos, static ads, UGC, influencer collabs).
    • Collaborate with product and sales teams to align campaigns with launches, discounts, and seasonal promotions.
    • Drive innovation by testing new ad formats, platforms, and growth hacks.

Requirements:

  • 3–6 years of experience in Performance Marketing, preferably for D2C e-commerce brands.
  • Strong understanding of digital ad platforms (Meta, Google, TikTok/Snapchat, Amazon, etc.).
  • Proficiency with analytics tools (GA4, Mixpanel, Hotjar, Data Studio).
  • Deep knowledge of CAC, ROAS, CLV, AOV, retention, attribution modeling.
  • Proven track record of scaling D2C campaigns with 7–8 figure monthly ad spends.
  • Strong analytical skills and ability to translate data into strategy.
  • Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms is a plus.

Key Performance Indicators:

  • ROAS (Return on Ad Spend)
  • CAC vs LTV ratio
  • Conversion Rate Improvement
  • Revenue Growth from Paid Media
  • Retention & Repeat Purchase Rate

Personality & Culture Fit:

  • Growth-oriented with a test, learn, and scale mindset.
  • Entrepreneurial and proactive in solving problems.
  • Comfortable working in a fast-paced, high-growth D2C environment.
  • Strong communication and collaboration skills.

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