Senior Director
1 month ago
About the Role
Mindshare, a leading agency of GroupM, is seeking a Senior Director – Strategy to join our team. In this role, you will be responsible for providing strategic inputs based on an understanding of media dynamics and aiding the strengthening of the integrated planning product.
Key Responsibilities
- Contribute to influencing and enhancing planning best practices
- Collaborate across various teams from ideation to implementation of workstreams
- Work with the largest advertiser and leader in the FMCG segment
Goals and Objectives
In three months, you will:
- Familiarize yourself with the systems and processes
- Learn the planning methodology of the agency on both online and offline media
- Understand the different streams of analysis the team undertakes
- Contribute to at least two projects that the team is working on
In six months, you will:
- Thoroughly understand planning principles and processes to demonstrate in day-to-day work and conversations
- Collaborate with necessary teams during the course of a workstream proactively
- Point-of-view on the best approach that should be taken on projects
- Ideate on and deliver at least three projects
In twelve months, you will:
- Ability to help build a narrative for the projects undertaken by the team
- Manage and deliver projects end-to-end
What You'll Bring
- Expertise in TV planning or digital planning
- Adept at data analysis and evaluation
- Attention to detail and accuracy in output
- Good time-management skills and ability to handle multiple projects at a time
- Good interpersonal communication and presentation skills
Minimum Qualifications
- 8 to 10 years of experience in full funnel media planning
- Preferred background in mathematics or statistics
- Proficient with Microsoft Office (Excel, PowerPoint, Word) and media planning tools
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