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Digital Marketing Strategist
1 week ago
At Innovation Technology By Design, we're seeking a highly skilled Social Media Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing social media strategies that drive brand visibility, engagement, and traffic to our digital platforms.
The ideal candidate will have a strong understanding of various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. You will create compelling content, monitor social media channels for trends and insights, and collaborate with our marketing team to align social media campaigns with broader marketing initiatives.
You will also analyze and report on social media performance metrics, providing actionable insights to improve engagement and reach. Additionally, you will engage with followers, respond to inquiries, and foster a community around our brand.
We are looking for a creative and organized individual who can stay updated on social media trends, tools, and best practices. If you have a passion for social media and are proficient in social media management and analytics tools, we encourage you to apply.
Key Responsibilities:
- Develop and execute social media strategies aligned with overall marketing goals.
- Create, curate, and manage engaging content across all social media platforms.
- Monitor social media channels for trends, insights, and engagement opportunities.
- Collaborate with the marketing team to align social media campaigns with broader marketing initiatives.
- Analyze and report on social media performance metrics, providing actionable insights to improve engagement and reach.
- Engage with followers, respond to inquiries, and foster a community around the brand.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience (2+ years) in social media management, preferably in the IT or technology sector.
- Strong understanding of various social media platforms and their best practices.
- Excellent writing and editing skills with a creative flair.
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
Preferred Skills:
- Experience with paid social media advertising and campaigns.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for content creation.
- Knowledge of social media SEO and content optimization techniques.
- Basic understanding of video editing for social media content.
About Our Culture
At Innovation Technology By Design, we promote a community of collaboration and engagement. We work closely with a passionate and positive leadership team that is invested in your success. If you're a motivated and creative individual who thrives in a fast-paced environment, we'd love to hear from you.
