Digital Marketing Strategist

4 days ago


Chandigarh, Chandigarh, India The Ideaz Factory Full time

We're looking for a skilled Digital Marketing Strategist to take full ownership of performance-driven marketing for our in-house projects.

This role requires expertise in SEO, paid advertising, data-driven strategies and audience acquisition.

Key Responsibilities:

  • Conduct keyword research, on-page & off-page SEO, technical SEO, and link-building strategies to boost organic traffic.
  • Plan, execute and optimise paid campaigns on Google Ads, Meta Ads, LinkedIn Ads, and programmatic platforms.
  • Track KPIs using Google Analytics, Search Console, GTM, Hotjar, and other analytical tools to drive ROI-focused decisions.
  • Align content marketing with lead generation, conversion funnels and audience segmentation.
  • Implement email marketing automation, retargeting, and lead nurturing campaigns using HubSpot, Mailchimp or similar platforms.
  • Bulk build, engage, and retain audiences across Instagram, LinkedIn, YouTube and emerging platforms.
  • Continuously test ad copies, landing pages, and marketing strategies to maximise conversion rates (CRO).

Requirements:

  • 4-6 years of hands-on experience in digital marketing, preferably in media, content or entertainment domains.
  • Proven track record in SEO, SEM, and paid ad campaign management.
  • Deep knowledge of Google Ads, Facebook/Meta Ads, LinkedIn Ads, YouTube Marketing and influencer marketing strategies.
  • Strong expertise in Google Analytics, GA4, Tag Manager, and heatmaps to track & optimize performance.
  • Ability to create and execute multi-channel marketing strategies for brand growth.
  • Experience in audience behavior analysis, marketing automation, and email drip campaigns.
  • Strong analytical mindset with a data-first approach to decision-making.


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