Content Innovation Strategist
1 month ago
About the Role
As the Content Innovation Lead at Novo Nordisk, you will be responsible for driving innovative content strategies within the diabetes community to enhance user experience and foster engagement. Your primary focus will be to ensure that the platform delivers valuable content to individuals with diabetes, caregivers, and healthcare professionals.
Key Responsibilities
- Work together with the content strategy team to devise innovative content strategies that are in line with the organization's key result areas.
- Incorporate AI technologies into content strategies, with a focus on personalized content delivery and improving user experiences.
- Lead and facilitate cross-functional brainstorming sessions to generate fresh and engaging content ideas.
- Work closely with technology teams to implement AI-driven personalization and content optimization, and use AI technologies to tailor content for specific audience segments, maximizing user engagement and relevance.
- Curate, create and oversee the development of educational resources for different target audiences.
- Monitor and analyse the performance of content initiatives and campaigns, utilizing key metrics such as user engagement, conversions, and user feedback to evaluate the effectiveness of the content.
- Collaborate with cross-functional teams, including marketing, design, and product development, to align content initiatives with the broader business objectives.
Requirements
- Bachelor's degree in Communications, Marketing, Journalism, or related field.
- Minimum 5 years of experience in content strategy, creation, and development, with a focus on innovation and audience engagement.
- Proven track record of implementing design thinking practices for user-centric content solutions.
- Experience with AI technologies to optimize content creation and personalization.
- Ability to conduct data analysis using SEO and social listening tools.
- Creation of educational resources for diverse diabetes audiences.
- Collaboration with cross-functional teams to align content initiatives with business objectives.
About Novo Nordisk
Novo Nordisk is a Denmark-based multinational with leadership in diabetes. Our India affiliate office is located in Bangalore and has over 100 people working across the country in various functions. We are a leading global healthcare company with a legacy of driving change to defeat serious chronic diseases.
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