Content Innovation Strategist

3 weeks ago


Bengaluru, Karnataka, India Novo Nordisk Full time

About the Role

The Content Innovation Lead will be responsible for driving innovative content strategies within the diabetes community to enhance user experience and foster engagement.

As the Content Innovation Lead, you will leverage design thinking principles and AI technologies to optimize content creation and delivery.

Key Responsibilities:

  • Work together with the content strategy team to devise innovative content strategies that are in line with the organization's key result areas.
  • Incorporate AI technologies into content strategies, with a focus on personalized content delivery and improving user experiences.
  • Lead and facilitate cross-functional brainstorming sessions to generate fresh and engaging content ideas.
  • Work closely with technology teams to implement AI-driven personalization and content optimization, and use AI technologies to tailor content for specific audience segments, maximizing user engagement and relevance.
  • Curate, create and oversee the development of educational resources for different target audiences.
  • Monitor and analyse the performance of content initiatives and campaigns, utilizing key metrics such as user engagement, conversions, and user feedback to evaluate the effectiveness of the content.
  • Collaborate with cross-functional teams, including marketing, design, and product development, to align content initiatives with the broader business objectives.


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