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Marketing Director – Brand Leadership

3 weeks ago

Mumbai, Maharashtra, India beBeeBrandLeader Full time ₹ 2,00,00,000 - ₹ 2,90,00,000

In this key role, you will lead the development and execution of a high-impact brand strategy for India. The goal is to create resonance with both consumers and healthcare professionals while driving long-term brand equity and delivering short-term business results.

To achieve this, you will define and own the brand strategy for India, leveraging your expertise in marketing roles within medical devices, diagnostics, or pharma industries. You will also drive category expansion through insight-led campaigns, professional education initiatives, and strategic GTM partnerships.

Your focus will be on leading the design and execution of integrated marketing campaigns across channels - paid digital, CRM, performance, and on-ground - with a focus on lead generation and conversion. Additionally, you will partner closely with sales and clinical teams to design and deploy demand-generation programs targeting dentists, doctors, and other HCPs.

Furthermore, you will drive go-to-market strategy for new product launches, ensuring tight alignment across commercial, product, and clinical stakeholders. Your experience in building and leading high-performing marketing teams and managing agency/partner ecosystems effectively will be invaluable.

The successful candidate will have a proven track record (15+ years) in marketing roles within medical devices, diagnostics, or pharma industries, ideally in high-growth or innovation-led environments. They will also hold an MBA from a Tier 1 institute and possess excellent communication, leadership, and stakeholder management skills.

Key Responsibilities
  • Define and own the brand strategy for India
  • Drive category expansion through insight-led campaigns and professional education initiatives
  • Lead the design and execution of integrated marketing campaigns
  • Partner with sales and clinical teams to design and deploy demand-generation programs
  • Drive go-to-market strategy for new product launches

If you are a seasoned marketing professional with a passion for driving business growth and developing high-impact brands, we encourage you to apply for this exciting opportunity.