Digital Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

We are seeking a skilled Digital Marketing Specialist to drive our paid digital marketing efforts. You will support our self-serve and sales motions, focusing on designing, implementing, and optimizing scaled digital campaigns to fuel demand and revenue growth.

Key Responsibilities
  • Create a strong online presence that fuels growth, builds the brand, and educates visitors at all stages of the decision-making cycle.
  • Build, maintain, and execute a roadmap of digital projects, deliverables, and initiatives.
  • Plan, set up, and execute demand generation programs to generate new leads and increase pipeline velocity through paid marketing campaigns across the funnel.
  • Optimize account & campaign performance through detailed analytics, hypotheses testing, and experimentation.
Requirements
  • 4+ years of paid digital experience, preferably in paid social/display and direct response.
  • 2+ years of B2B marketing experience (good to have).
  • Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality).
  • Technical paid digital knowledge (understanding of Conversion API, bidding strategies, and audience management).
  • Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight.
  • Advanced analytical skills; ability to analyze trends and decipher actionable insights from data.
  • Experience driving experimentation roadmaps to continuously optimize and improve campaigns.
  • User-first sensibility.
  • Excellent written and verbal communication skills.
  • Demonstrated ability to collaborate cross-functionally across technical and non-technical teams.

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