Advanced Campaign Developer

6 days ago

Erode, Tamil Nadu, India beBeeCustomer Full time ₹ 60,00,000 - ₹ 1,20,00,000
Job Overview

We are seeking an experienced professional to fill a role as a Customer Engagement Specialist, utilizing their skills in implementing and optimizing customer engagement campaigns using the Braze platform.

Responsibilities will include collaborating with marketing, product, and engineering teams to deliver personalized messaging experiences across various channels.

  • Develop, configure, and maintain campaigns in Braze using Liquid templating and Canvas
  • Integrate Braze with backend systems via REST APIs, Webhooks, and SDKs
  • Implement event tracking, user attributes, and audience segmentation
  • Collaborate with stakeholders to understand campaign requirements and translate them into Braze workflows
  • Troubleshoot and optimize message delivery, personalization, and performance
  • Ensure best practices in user privacy, compliance, and data security
  • Provide technical support and training to internal teams on using Braze, enabling them to leverage the platform effectively
Requirements
  • Bachelor's/Master's degree in Computer Science, Mathematics, Economics, Statistics, or a related field
  • 2+ years hands-on experience working with Braze platform
  • Experience working with Braze SDKs (iOS, Android, or Web)
  • Familiarity with Braze Currents and data streaming to external platforms (e.g., Salesforce, Segment)
  • Ability to work independently in a remote, agile environment
  • Excellent communication and documentation skills

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