Chief Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeABM Full time ₹ 90,00,000 - ₹ 1,50,00,000

About our organization

Hevo Data is a trusted platform used by data teams worldwide. We focus on making data movement reliable, real-time, and predictable for businesses, powering their analytics and growth.

We're looking for a driven specialist to design and execute personalized marketing programs targeting high-value accounts. This role will work closely with sales and growth teams to deliver impactful campaigns that drive engagement and accelerate pipeline.

Key Responsibilities:

  • Partner with Sales and Growth teams to identify and prioritize target accounts.
  • Plan and execute multi-channel campaigns (email, LinkedIn, ads, content syndication, webinars, events).
  • Develop personalized content and messaging tailored to key personas.
  • Manage account intelligence and research to uncover needs, pain points, and buying triggers.
  • Use marketing automation and ABM platforms to orchestrate and measure campaigns.
  • Track and report on engagement, influence, and pipeline impact at the account level.
  • Collaborate cross-functionally to ensure seamless sales and marketing alignment.

Requirements:

  • 5+ years of experience in B2B marketing, with at least 3 years in ABM/demand gen.
  • Proven ability to execute and drive results from ABM campaigns, especially in mid-market segment.
  • Strong understanding of account segmentation, buying journeys, and personalization strategies.
  • Hands-on experience with HubSpot, Salesforce, LinkedIn Campaign Manager, and other ABM tools.
  • Excellent project management, communication, and cross-team collaboration skills.
  • Metrics-driven mindset with a track record of delivering pipeline growth from ABM programs.
  • Strong grasp of buyer journeys in tech/data infra markets.

What we offer:

  • Opportunity to work with a global data team.
  • Chance to develop personalized marketing programs.
  • Collaborative and dynamic work environment.

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