Senior Cosmetics Market Strategist

1 week ago


Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Key Responsibilities

The ideal candidate will lead the development and execution of go-to-market strategies, ensuring alignment across sales, product, and marketing teams.

  • Go-to-Market Strategy (GTM): Develop comprehensive GTM strategies for product launches, emphasizing collaboration and customer insight-driven decision making.
  • Product Positioning & Messaging: Create compelling product positioning, value propositions, and messaging that resonate with target audiences and differentiate our products in the market.
  • Market Research & Customer Insights: Conduct thorough market research and gather customer insights to identify trends, needs, and growth opportunities.
  • Sales Enablement: Develop targeted sales tools, training, and collateral to empower sales teams and improve win rates.
  • Cross-functional Collaboration: Partner closely with Product Management, Sales, and Marketing teams to ensure consistent messaging and product-market fit.
  • Campaign Development: Work with digital marketing and demand generation teams to plan and execute integrated campaigns driving awareness, pipeline, and customer retention.
  • Performance Measurement: Define key success metrics (KPIs) for product marketing initiatives and track their effectiveness through dashboards and reports.
  • Thought Leadership: Represent the company at industry events, webinars, and client meetings as a product evangelist.


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