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Digital Content Strategist

1 month ago

Tiruchi, Tamil Nadu, India DIGISTART Full time

We are seeking a highly skilled Digital Content Strategist to join our team at DIGISTART.

Key Responsibilities:

  • Developing innovative content strategies aligned with short-term and long-term marketing objectives
  • Creating high-quality, original content including videos, graphics, blog posts, and social media posts that engage audiences and drive results
  • Managing a content calendar to plan and schedule posts in advance, ensuring consistency and cohesion across all channels
  • Engaging with followers and responding to queries in a timely and professional manner, fostering a positive brand image
  • Monitoring social media and industry trends to stay ahead of the curve, identifying opportunities for growth and improvement
  • Analyzing performance metrics to gauge content effectiveness and optimize future posts, making data-driven decisions to drive business success
  • Collaborating with marketing, PR, and sales departments to align content with broader campaigns and initiatives, ensuring seamless execution and maximum impact
  • Adapting content to suit different social media platforms and their respective audiences, tailoring messaging and tone to resonate with each demographic
  • Utilizing SEO best practices to increase content visibility and engagement, improving search engine rankings and driving organic traffic
  • Running social media advertising campaigns in line with the content strategy, leveraging paid channels to amplify reach and drive conversions
  • Networking with influencers and other content creators to expand reach and build relationships, identifying opportunities for collaboration and partnership
  • Continuously improving by capturing and analyzing relevant social data/metrics, insights, and best practices, applying learnings to inform content strategy and drive business growth

Required Skills and Qualifications:

  • A bachelor's degree in marketing, communications, journalism, or a related field (Not Mandatory)
  • Minimum 1 year experience in a similar role, with a proven track record of success and achievement

Salary: $60,000 - $80,000 per annum, depending on experience and qualifications

Benefits: Comprehensive health insurance, retirement savings plan, and generous paid time off, reflecting our commitment to employee well-being and work-life balance