Beauty Influencer Marketing Specialist

2 days ago

Bikaner, Rajasthan, India beBeeMarketing Full time ₹ 50,00,000 - ₹ 1,00,00,000
Job Title: Marketing Strategist

Role Overview

As a Marketing Strategist, you will be responsible for driving influencer-led initiatives to enhance brand visibility, build credibility, and drive growth on platforms like Instagram, YouTube, and beyond.

Key Responsibilities:

  • Develop and execute influencer marketing strategies tailored to our beauty, skincare, & grooming categories.
  • Identify, onboard, and manage beauty, lifestyle, and wellness influencers/content creators.
  • Plan & run targeted campaigns around product launches, festive seasons, and ongoing brand initiatives.
  • Collaborate with brand & creative teams to design engaging influencer briefs and ensure brand alignment.
  • Negotiate contracts and ensure timely deliverables.
  • Monitor campaign performance, generate insights, and optimize future initiatives.
  • Stay updated with trends in the beauty & personal care influencer space to keep us ahead of the curve.
  • Maintain a structured influencer database with performance metrics.

Qualifications:

  • 2–3 years of influencer marketing experience, preferably with beauty, skincare, haircare, or lifestyle brands.
  • Proven track record of managing impactful influencer campaigns.
  • Strong understanding of content marketing, creator trends, and Instagram-first strategies.
  • Excellent communication, relationship-building, and negotiation skills.
  • Familiarity with influencer tools and campaign analytics.
  • Ability to thrive in a fast-paced, high-growth startup environment.
  • Maintain professionalism, punctuality, and accountability at all times. Communicate respectfully and follow all deadlines, policies, and reporting structures.

What's in it for you:

  • Lead and scale influencer marketing efforts for a leading beauty brand.
  • Direct collaboration with a high-caliber leadership team.
  • Ownership of strategy & execution in a high-impact role.
  • Fast-track growth opportunities in the booming D2C personal care space.
  • A creative, dynamic, and ambitious culture.
  • Competitive salary & benefits.

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