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Digital Marketing Specialist

2 months ago

Cochin, Kerala, India Trusttech Solutions LLP Full time
Job Overview

We are seeking a skilled Digital Marketing Specialist to join our team at Trusttech Solutions LLP in Cochin, Kerala, India. As a mid-level position, this role requires 4-6 years of experience in SEO and digital marketing.

The successful candidate will be responsible for optimizing our website and online content to improve search engine rankings and drive organic traffic.

This is a full-time position with a competitive salary range of ₹800,000 - ₹1,200,000 per annum, based on experience.

Responsibilities:
  • Conduct keyword research using tools like Keyword Planner and Moz to identify gaps in our content and areas of improvement in our web & app design.
  • Perform competitive analysis to track important SEO metrics including organic traffic, conversion rates, and time spent on page.
  • Update older content with effective calls to action (CTAs) to improve user engagement.
  • Report on performance metrics comparing them to our SEO goals and benchmarking data.
  • Optimize pages for mobile and implement link building strategies to build online authority.
  • Monitor paid search campaigns and follow SEO trends to stay up-to-date with new tools and practices.
  • Execution of Social Media campaigns.
Requirements:
  • Work experience as an SEO Analyst or similar digital marketing role of 3 years.
  • Expertise in Google Analytics.
  • Familiarity with keyword research and management tools.
  • Experience with email campaigns and paid advertising.
  • Understanding of ranking factors and search engine optimization practices.
  • Strong analytical skills.