Senior Brand Strategist

2 days ago


Madurai, Tamil Nadu, India beBeeBrandEquity Full time ₹ 2,00,00,000 - ₹ 2,50,00,000

Job Title: Brand Equity Director

Key Responsibilities:
  • Develop and execute a comprehensive brand strategy to drive equity and preference.
  • Build strong brand architectures and masterbrand strategies.
  • Craft compelling brand positioning statements and develop brand key messaging.
  • Design and implement 360-degree brand campaigns to drive equity and preference.
  • Create multi-channel communication strategies for the master brand.
  • Build brand purpose platforms and develop 'always-on' digital plans.
  • Deliver brand health metrics through impactful communication plans.
  • Create masterbrand visual identities and packaging redesigns.
  • Evaluate and refine the masterbrand strategy based on market and competition landscape changes.
Required Skills:
  • Strategic thinking and problem-solving skills.
  • Excellent communication and project management skills.
  • Ability to build strong relationships with stakeholders.
  • Knowledge of branding, marketing, and innovation.
  • Experience in developing and executing brand strategies.
  • Strong analytical and creative skills.
Benefits:
  • Opportunity to work with a dynamic team.
  • Professional development and growth opportunities.
  • Competitive compensation and benefits package.
Other Requirements:
  • BA/BS degree in Marketing, Business, or related field.
  • Minimum 5 years of experience in branding and marketing.
  • Proven track record of success in developing and executing brand strategies.

The ideal candidate will have a passion for branding and marketing, excellent communication skills, and the ability to think strategically. If you are a motivated and creative individual looking for a challenging role, please apply.


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