Media Planning Lead

6 days ago

Bengaluru, Karnataka, India Mediabrands Full time

Job Title: Media Planning Lead

Job Summary: We are currently seeking a Media Planning Lead to develop and execute our media service offering and to help create, develop, and optimize our most challenging media strategies across all online platforms.

Key Responsibilities:

  • Create and present strategic digital media plans based on sound analytics and supported by data.
  • Develop innovative solutions to continuously position as a cutting-edge source for digital media strategy.
  • Deploy appropriate technology platforms to find and engage with key target audience segments.
  • Develop digital media strategy and campaign plans, propose and iterate as needed, and secure approval from clients.
  • Develop the annual plan of strategy for the client.
  • Fair understanding of performance marketing, leading performance planning, and execution.
  • Manage and engage with client counterparts and internal account teams for key account assignments.
  • Participate in new business pitches.
  • Manage and onboard media publishers.
  • Maintain status reports to ensure efficient workflow to meet deadlines and write reports of key meetings.
  • Lead and manage the budget and client billing process.
    • Required Skills:
      • Demonstrates understanding of media basics and concepts.
      • Working knowledge of Syndicated tools (GWI, Comscore, etc).
      • Understanding of optimisation platforms and trafficking platforms.
      • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc).
      • Team player.
      • Thinks strategically.

Qualifications:

Education:

  • Masters/Bachelor Degree.

What You Can Expect From Mediabrands:

Mediabrands' vision is to make advertising more insightful to the brands. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring, and insightful. As a Mediabrands employee, we promise you a workplace that invests in your career, cares for you, and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

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