Senior Brand Manager

3 days ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Title:
Director of Marketing

About the Role:
We are seeking a seasoned marketing professional to lead our brand strategy and development efforts in India. As a key member of our team, you will be responsible for executing and scaling our brand vision across platforms, channels, and student touchpoints.

Key Responsibilities:
1. Develop and implement brand guidelines across all external and internal communications.
2. Ensure brand consistency across digital, print, events, and partner communications.
3. Adapt global university brand frameworks for the Indian market, balancing aspiration and authenticity.

Influencer Marketing:
Execute influencer marketing campaigns across YouTube, Instagram, and LinkedIn with mid-to-high authority creators.

ATL / BTL Marketing & Media Planning:
Assist in planning and managing the execution of ATL campaigns (print, outdoor, radio) for awareness building.
Lead BTL marketing initiatives such as school/college fairs, student events, and experiential activations.

Digital Brand Campaigns:
Support conceptualization and execution of digital-first brand campaigns across platforms like YouTube, Meta, and LinkedIn.

Content Marketing:
Build and lead the content marketing strategy to engage prospects and build brand equity over time.
Develop high-impact content formats: blogs, articles, newsletters, student/faculty stories, and thought leadership pieces.

Required Qualifications & Experience:
~6+ years in brand, marketing, or creative roles — ideally in education, youth brands, omni-channel (offline and online) brands with experience of targeting Gen Z audience.
~ First-hand experience of building brands in Indian market through brand positioning, messaging and effective customer segmentation.
~ Proven experience managing brand campaigns across ATL, BTL, and digital.
~ Demonstrated ability to manage content marketing, storytelling, and influencer partnerships.
~ Strong hold over cross-cultural communication, project management, and creative thinking skills.
~ Experience in leading website development and digital brand platforms.
~ Exceptional creative judgment, stakeholder leadership, and strategic thinking skills.
~ Experience managing a small team is a strong plus.

We Offer:
Emeritus provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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