
Chief Marketing Growth Officer
8 hours ago
We are seeking a seasoned professional to lead our growth marketing efforts.
About the RoleThe successful candidate will be responsible for developing and executing a comprehensive demand generation strategy, driving lead capture, scoring, nurturing, and MQL qualification processes.
Duties and Responsibilities- Develop end-to-end demand generation strategy for B2B and B2G businesses.
- Create and execute multi-channel campaigns.
- Design and implement lead capture, scoring, nurturing, and MQL qualification processes.
- Ensure timely handoff of MQLs to Sales with intelligence to accelerate conversion.
- Run account-based marketing (ABM) programs for top target enterprise accounts.
- Drive webinars, roundtables, and thought leadership content tailored to BFSI, IT/ITES, healthcare, and manufacturing.
- Collaborate with channel partners for co-marketing campaigns.
- Build government-focused campaigns aligned to national cybersecurity priorities.
- Support tender desk with content packs, RFP responses, and positioning.
- Drive presence at govt expos, smart city forums, defense/security summits.
- Strengthen policy advocacy & PR to position 63SATS as a trusted advisor to government stakeholders.
- Experience: 10–15 years in B2B demand generation, with exposure to B2G/government marketing preferred.
- Domain: Strong background in cybersecurity, SaaS, enterprise technology, or GovTech.
- Skills:
- Proven track record in ABM, digital marketing, PR, and events.
- Strong understanding of funnel metrics and MarTech tools.
- Ability to balance strategic vision with hands-on execution.
- Exceptional storytelling and communication skills for both enterprise and government stakeholders.
This is a high-impact leadership role, combining strategic thinking, data-driven marketing, and executional excellence.
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