Digital Content Specialist

1 week ago


Surat, Gujarat, India Alpino Health Foods Full time

At Alpino Health Foods, we are seeking a skilled Digital Content Specialist to lead our social media presence and drive brand engagement.

Key Responsibilities:

Social Media Management

  • Develop and implement a comprehensive social media strategy to maintain a strong online presence.
  • Plan, schedule, and publish engaging content across multiple platforms to increase followers and engagement.
  • Monitor and analyze social media performance metrics to evaluate campaign success.

Copywriting & Caption Writing

  • Create compelling copy and captions for social media posts that align with our brand's tone and voice.
  • Develop creative messages for social media campaigns to drive brand awareness and engagement.
  • Write engaging taglines, slogans, and product descriptions that resonate with our target audience.

Customer, Influencer Engagement & ORM

  • Monitor and manage our online reputation by addressing reviews and comments across platforms.
  • Respond promptly to customer inquiries and engage with influencers to maintain strong relationships.
  • Manage relationships with influencers and track collaboration performance to enhance brand visibility.

Innovation, Strategy & Team Collaboration

  • Stay updated with the latest social media trends and incorporate them into our strategy.
  • Brainstorm and implement creative campaigns with the marketing and design teams to ensure consistent branding.
  • Collaborate with internal teams to execute successful campaigns and drive innovation.

Analytics & Reporting

  • Track and analyze social media performance metrics to evaluate campaign success.
  • Provide regular performance reports with actionable insights to optimize future campaigns.


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