Senior Brand Manager

5 days ago


Mumbai, Maharashtra, India Bonito Designs Full time

About Bonito Designs:

We're a design-driven organization with an ambitious vision to become the go-to interior design experts in the country and beyond. We're on a mission to find like-minded individuals who share our passion for innovation and creativity.

Our Culture:
A collaborative team of creatives, thinkers, and doers who are passionate about redefining the interior design landscape. We foster a culture of experimentation, learning, and growth, where every voice is heard and valued.

Job Description:
As a Senior Brand Manager (AGM - Brand), you will be responsible for developing and executing comprehensive brand strategies to establish and maintain our market positioning. Your expertise will be crucial in leading the development and implementation of brand guidelines, ensuring consistency across all marketing collateral, communications, and touchpoints.

Responsibilities:

  • Develop and execute comprehensive brand strategies to establish and maintain brand positioning in the market.
  • Lead the development and implementation of brand guidelines, ensuring consistency across all marketing collateral, communications, and touchpoints.
  • Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape to inform brand strategy.
  • Collaborate with cross-functional teams including marketing, product development, and sales to ensure alignment of brand initiatives with overall business objectives.
  • Manage brand budgets and resources effectively to maximize ROI and achieve brand goals.
  • Oversee the creation and production of brand assets including advertising campaigns, packaging, and promotional materials.
  • Monitor and analyze brand performance metrics to evaluate the effectiveness of brand initiatives and identify areas for improvement.
  • Champion brand voice, tone, and messaging to ensure alignment with brand values and resonate with target audience.
  • Lead brand positioning and messaging development for new product launches and brand extensions.
  • Act as the brand ambassador, representing the brand internally and externally to stakeholders, partners, and the media.
  • Stay informed about industry trends, consumer behavior, and emerging technologies to drive innovation and differentiation.
  • Collaborate with external agencies and vendors as needed to support brand initiatives.

Requirements:
Tier 1 Business College Pass Outs (MBA) with 3-5 years of experience are required for this role. You must have a strong understanding of brand management principles, excellent communication skills, and the ability to work collaboratively with cross-functional teams.

Salary:
This role offers an estimated annual salary of ₹2,500,000 - ₹4,000,000 depending on qualifications and experience. A competitive compensation package is available for the right candidate.



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