Senior Manager

1 day ago

Lucknow, Uttar Pradesh, India beBeeDataDriven Full time ₹ 1,50,00,000 - ₹ 2,50,00,000

We are seeking an experienced Consumer Insights leader to drive data-informed decision-making across our organization.

Job Description

This role is critical in synthesising data into actionable insights and strategic presentations for senior management, content creators, and marketing teams. The ideal candidate will act as the bridge between quantitative research teams, qualitative researchers, and programming strategy functions.

Key Responsibilities:

  • Lead the analysis of audience data using industry-standard measurement tools such as BARC and internal analytics platforms.
  • Interpret and visualize large data sets to extract key performance insights across genres, time slots, demographics, and platforms.
  • Integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.
  • Identify emerging content trends, consumption patterns, and market opportunities to inform content development and scheduling.
  • Develop clear, concise, and strategic insight decks and presentations for senior management, programming, and marketing teams.

Required Skills and Qualifications

To be successful in this role, you will need:

  • A Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics, or related fields.
  • 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights.
  • Deep working knowledge of BARC software and television/digital audience measurement systems.
  • Strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI, or similar data tools.
  • Proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau, or other visualization tools.

Benefits

This role offers a unique opportunity to work in a fast-paced environment with content and creative teams, driving data-driven decisions and shaping the future of our organization.

Others

The ideal candidate will have a collaborative mindset, excellent communication skills, and the ability to translate complex data into actionable insights. If you are a strategic thinker with a passion for data analysis and storytelling, we encourage you to apply for this exciting opportunity.

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