Product Category Strategist

3 weeks ago


Uncha Samana, India Nat Habit Full time
About Nat Habit: We're a natural living company that's making a habit of delivering fresh, 100% natural beauty and wellness products inspired by ancient ayurvedic solutions. Our products are certified authentic ayurvedic formulations prepared fresh in our kitchens with whole grains, grams, milk, yogurt, fruits, flowers, and more, with zero chemicals and zero preservatives. We serve customers fresh products every day.

The Role: As a Product Category Strategist, you'll be responsible for owning the conceptualization, launch, and 360-degree success of one or a group of products. Your success will be measured by NPS, repeat rates, growth, contribution to revenue, contribution to margin, and contribution to brand.

Key Responsibilities:

* Be the voice of the consumer and drive industry research and analysis
* Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights
* Define marketing strategies to support the categories' overall strategies and objectives
* Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development, etc.)

Product Development Initiatives: Ensure consistent execution of product lifecycle processes from concept to launch. Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching).

New Product Launches: Drive and manage end-to-end product launches. Work closely with Research and formulation to drive product development projects. Create breakthrough customer offerings and advance marketing. Develop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, and brand communications.

Qualifications: At least 4 years of sales and brand management experience in the consumer space. Having worked on a brand team before is compulsory. A passion for delighting consumers, building brands, creating beautiful products, and working with people. Solid understanding of market research and data analysis methods. Consumer-rooted innovation and thinking. Start-up enthusiast. Creative and analytical bent of mind. Good organizational and time-management skills.
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