Chief Demand Generation Strategist

About Us:

We're an innovation-led engineering company that delivers business outcomes for hundreds of enterprises worldwide.

With a reputation as a trusted partner to tech leaders, we help solve complex digital transformation challenges across our key superpowers:

Superpowers:

• Modernization & Migration
  • Application and database modernization
  • Platform engineering (IaC/EaC, DevSecOps, SRE)
  • Cloud native engineering, migration to cloud, VMware exit
  • FinOps
• Data & AI/ML
  • Data (cloud native, Databricks, Snowflake)
  • Machine learning, AI/genAI
• Cybersecurity
  • Infrastructure security
  • Application security
  • Data security
  • Ai/model security
• SDx & Digital Workspace (M365, G-suite)
  • SDDC, SD-WAN, SDN, netsec, wireless/mobility
  • Email, collaboration, directory services, shared files services

Our Services:

• Professional and advisory services
• Elastic engineering services
• Managed services
• Talent acquisition and platform resell services

About the Job

Title: Director Demand Generation

We're looking for a strategic leader to drive demand generation and account-based marketing efforts. As a director, you'll be responsible for building awareness, generating qualified leads, and accelerating pipeline across priority verticals.

Key Responsibilities:

1. Design and implement full-funnel demand generation strategies that align with quarterly pipeline and revenue goals.
2. Develop integrated campaigns across paid media, SEM, content syndication, email, social, webinars, and virtual/in-person events.
3. Collaborate with sales, SDRs, and partner marketing teams to drive alignment on GTM goals, campaign messaging, ICP targeting, and funnel acceleration tactics.
4. Continuously evaluate campaign performance and ROI through A/B testing, attribution models, lead velocity, and other metrics to optimize programs in real time.
5. Expand and nurture the marketing database to increase campaign reach, improve segmentation, and drive lead engagement across the buyer's journey.

Account-Based Marketing Leadership

1. Design and execute 1:1, 1:few, and 1:many ABM campaigns for strategic enterprise accounts in collaboration with sales, solution engineering, and practice teams.
2. Leverage firmographic, technographic, and intent data for targeting and messaging.
3. Coordinate with content, creative, and solutions teams to develop persona- and industry-specific assets.
4. Use ABM platforms to orchestrate and optimize campaigns.
5. Track and report on ABM performance, pipeline influence, and ROI using tools like HubSpot.

Measurement, Analytics & Optimization

1. Define and own KPIs for demand generation and ABM, including MQLs and SQLs by channel and segment, marketing-sourced and influenced pipeline, account engagement metrics, lead-to-opportunity conversion rate, campaign-level ROI and CAC.
2. Partner with revenue operations to ensure accurate tracking, lead scoring, and attribution within HubSpot and campaign analytics dashboards.

Team Leadership & Cross-Functional Collaboration

1. Establish operating rhythms with sales, practice leaders, marketing, and partner alliances to align GTM motions and pipeline goals.
2. Evaluate, onboard, and manage agency and vendor partners to scale execution capacity across regions and verticals.

Qualifications:

• 12+ years of progressive B2B SaaS marketing experience with a strong focus on demand generation, ABM, and revenue marketing.
• Proven success in building and scaling multi-channel demand generation and ABM programs that drive enterprise growth and measurable pipeline.
• Hands-on expertise with marketing and sales tech stacks, including HubSpot, Salesforce, 6sense, Ads, Google Ads, Drift/Chat, and MAP/CRM/ABM tools.
• Deep understanding of full-funnel marketing, campaign orchestration, lead lifecycle, and pipeline attribution.

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