Healthcare Product Specialist

Job Title:

As a Healthcare Product Specialist, you will be responsible for developing and executing marketing campaigns to build awareness and generate demand for our healthcare products.

Key Responsibilities:

• Develop and execute marketing campaigns to build awareness and generate demand for our healthcare products.
• Organize product demonstrations, workshops, and participation in industry conferences/exhibitions.
• Create marketing collateral and presentations.
• Analyze customer needs, current market trends, and market potential.
• Assess competitor offerings and seek opportunities for differentiation.
• Forecast production and manage demo stock.
• Coordinate new product launch and regulatory requirements.
• Provide product training to Sales and Marketing teams.
• Report progress and activities.

Market Development:

• Plan and execute marketing programs to create pull in the market for healthcare products.
• Launch new products or product lines.
• Conduct and execute symposia/marketing programs/CMEs/conferences.
• Identify key architects, construction companies, and project consultants for business development.
• Provide product information to Bio-Medicals/CSSD managers/nursing heads/consultants.
• Create marketing tools/collaterals as required.

Training Support:

• Responsible for training for healthcare products.
• Initiate/conduct/facilitate internal product and technical training for sales and other team members.
• Conduct operational training to end-users and provide follow-up trainings and troubleshooting.
• Coordinate with other Product Managers for operational training during project completion/handover.

Sales Support:

• Support sales teams with product knowledge, training, and strategic selling tools.
• Identify cross-selling and upselling opportunities with consumables and equipment bundles.
• Attend or drive product-related technical discussions for projects/tenders/business flow.
• Handhold and develop new sales reps to ensure they are confident in promoting products to customers.
• Work closely with Sales teams to introduce and promote products to consultants/architects/surgeons/tech authorities.
• Provide cost support and attend commercial negotiations.
• Build and maintain relationships with KOLs in infection control/hospital administration.

Other:

• Track sales and organize stocks.
• Maintain and analyze sales data to address areas of concern.
• Handle complaints related to products from customers and coordinate feedback and resolution.
• Perform other duties assigned by seniors/management to support the team.
• Visit customers regularly individually and with sales colleagues.
• Ensure marketing and product communications comply with healthcare regulations/infection control standards/quality certifications.
• Stay updated with evolving regulatory requirements and industry guidelines.

Qualifications & Skills:

Education:

• Bachelor's degree in Life Sciences/Biomedical Engineering/Biotechnology/Pharmacy.
• MBA/PGDM in Marketing or Healthcare Management (preferred).

Experience:

• 5–8 years of experience in medical equipment/devices/consumables preferably in infection control industry.
• Proven track record in managing technical products and consumables.

Skills:

• Strong understanding of infection control practices and healthcare workflows.
• Excellent communication, presentation, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Ability to work cross-functionally with R&D, operations, and sales teams.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.

Key Attributes:

• Strategic thinker with a customer-centric mindset.
• Ability to simplify complex technical concepts into clear marketing messages.
• Innovative, proactive, and result-driven.
• Strong team player with leadership potential.