
Marketing Storytelling Specialist
2 weeks ago
We're seeking a seasoned Marketing Communications Professional to spearhead our brand storytelling and communication strategy. This pivotal role will shape how the world perceives us.
Key ResponsibilitiesBrand & Narrative- Develop Brand Identity: Establish a consistent tone and visual identity that reflects our innovative spirit.
- Craft Engaging Stories: Translate complex product and customer success stories into compelling narratives that resonate with our audience.
- Create Effective Materials: Develop and manage decks, one-pagers, case studies, videos, and event materials that showcase our expertise.
- Promote Success Stories: Partner with customers to create and promote their success stories through various channels.
- Grow Social Media Reach: Manage and expand our social media presence on multiple platforms (organic + paid).
- Execute Targeted Campaigns: Plan and execute Ads and account-based marketing (ABM) campaigns targeting enterprise accounts.
- Promote Thought Leadership: Showcase our experts' insights and customer stories across social platforms.
- Drive Brand Visibility: Drive our presence at Salesforce events, SaaS conferences, and partner showcases.
- Own Event Communication: Own pre-event communication, on-ground branding, and post-event follow-up campaigns.
- Run Automated Workflows: Leverage HubSpot to run automated outreach and nurture workflows.
- Design Cold Email Campaigns: Design and execute cold email campaigns to targeted prospects.
- Align ABM Efforts: Align ABM efforts with sales and partnerships.
- Track Performance: Track performance of brand, social, and outreach initiatives.
- Provide Actionable Insights: Provide actionable insights to optimize campaigns and strengthen brand positioning.
If you have 5-7 years of experience in B2B SaaS / Tech marketing, are skilled in branding, communications, and multi-channel campaigns, we'd love to hear from you.
Join us as a full-time remote worker with flexible hours, work closely with leadership in a high-impact, visible role, and lead branding at a category-defining AI + Salesforce startup.
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