Monetization Expert

5 days ago

Ghaziabad, Uttar Pradesh, India beBeeGrowth Full time ₹ 10,00,000 - ₹ 15,00,000
We are seeking a Revenue Growth Strategist who understands the programmatic ecosystem in depth and can drive revenue growth by optimizing technology, integrations, and yield strategies. This is not an AdOps role - it is a strategic and technical position focused on platforms, integrations, and monetization levers across web, AMP, and mobile environments.This role is focused on maximizing yield across programmatic channels (open auction, PMP, programmatic direct) and analyzing inventory performance to recommend structural changes. The ideal candidate will have 5-8 years of experience in AdTech, Programmatic Monetization, or Yield Management, with strong understanding of the programmatic ecosystem and hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.Key Responsibilities
  • Programmatic & Yield Strategy
    • Design and execute strategies to maximize yield across programmatic channels (open auction, PMP, programmatic direct).
    • Monitor eCPM, fill rates, ad load, and ad vital metrics to continuously improve monetization.
    • Analyze inventory performance and recommend structural changes (floors, packaging, taxonomy).
  • AdTech Integrations
    • Lead integration of SSPs, DSPs, ad exchanges, data partners, and header bidding solutions.
    • Drive adoption of advanced AdTech solutions (Prebid, Open Bidding, server-to-server setups).
    • Ensure smooth technical setup, QA, and troubleshooting for all partners.
  • Platform & Infrastructure Ownership
    • Manage and optimize ad server configurations (Google Ad Manager or equivalent).
    • Develop scalable solutions for AMP, mWeb, and app monetization.
    • Collaborate with product and engineering teams to implement new formats and platform improvements.
  • Innovation & Experimentation
    • Stay ahead of industry changes (Privacy Sandbox, identity solutions, supply path optimization).
    • Run controlled experiments (new formats, demand partners, floor strategies) and scale successful ones.
    Requirements
    • 5-8 years of experience in AdTech, Programmatic Monetization, or Yield Management.
    • Strong understanding of the programmatic ecosystem (SSPs, DSPs, ad exchanges, data partners)
    • Hands-on expertise with Google Ad Manager, Prebid, Open Bidding, and header bidding frameworks.
    • Deep knowledge of AMP, mWeb, and app monetization dynamics.
    • Strong technical and troubleshooting skills across integrations and platforms.
    • Ability to work cross-functionally with product, engineering, and editorial teams.
    • Proactive problem-solver who thrives in fast-paced, high-growth environments.

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