Brand Growth Strategist

3 days ago


Mumbai, Maharashtra, India Tata Consumer Products Full time
Job Overview

Tata Consumer Products is seeking a highly skilled Brand Growth Strategist to drive the success of our new growth categories. This role will be responsible for developing and executing marketing strategies to grow our digital business, increase brand awareness, and drive sales.

Key Responsibilities

- Develop and implement comprehensive marketing plans to achieve business objectives
- Manage and execute all aspects of digital marketing, including social media, email marketing, and paid advertising
- Analyze market trends and consumer behavior to inform marketing strategies
- Collaborate with cross-functional teams to ensure alignment and effective execution of marketing plans

Requirements

- MBA with 5-7 years of experience in digital marketing
- Strong experience in working on digital businesses, including designing mixes, optimizing unit economics, and managing sales and media
- Fully working knowledge of digital metrics to lead the thinking on how to track delivery of a digital business
- Proven experience in building digital brands

Benefits

- Opportunity to work with a leading FMCG company
- Collaborative and dynamic work environment
- Competitive salary and benefits package

What We Offer

- A chance to make a meaningful impact on the growth of our digital business
- Opportunities for professional development and growth
- Collaborative and dynamic work environment

Contact Information

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