Product Marketing Strategist
5 days ago
We are seeking a seasoned professional to drive the success of our products in the market.
- Develop and execute comprehensive product strategies to drive awareness, adoption, and revenue growth for our solutions.
- Conduct market research and analysis to identify key trends, customer needs, and competitive insights.
- Collaborate with cross-functional teams to define product positioning, value propositions, and target customer segments.
- Create compelling marketing collateral, including sales enablement materials, product messaging documents, case studies, and presentations, to effectively communicate the value proposition of our solutions.
- Lead the planning and execution of product launches, working closely with cross-functional teams to ensure successful product introductions to the market.
Requirements:
- 12+ years of experience in product development or marketing, preferably in the healthcare technology or healthcare IT industry.
- Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
- Proven track record of developing and executing successful product strategies that drive revenue growth and market penetration.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
About Our Product:
Our solution empowers providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes.
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