Digital Product Growth Specialist

3 days ago

Alwar, Rajasthan, India beBeeProduct Full time US$ 98,246 - US$ 1,26,820

About Us:

We are a direct-to-consumer brand transforming women's wellness in India.

Our mission is to develop holistic and personalized solutions for solving real problems that women face.

We do this by building a wellness platform with great products, an impactful community and a personalized customer experience.

We have a growing community of over 10 lakh women and are India's largest and most engaged digital-first FemTech brand.

We started with innovative, chemical-free and fully customizable sanitary pads and continue to co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.

We have raised significant funding from marquee investors and are looking for a Product Marketing Executive to lead the marketing initiatives for our D2C channel.

About the Role

We are seeking a skilled Product Marketing Executive to drive engagement, repeat purchases, and position our website as the preferred shopping destination vs. other channels.

Key Responsibilities
  • Develop and execute marketing strategies to increase awareness, adoption, and repeat purchases of our website.
  • Create feature positioning and messaging that clearly communicates the value proposition of our products and services.
  • Plan and execute multi-channel marketing campaigns across digital and offline channels.
  • Conduct user research to gather insights from surveys, interviews, and data analysis to optimize marketing efforts.
  • Collaborate with cross-functional teams to align research findings with feature positioning and improve user experience.
  • Determine the level of marketing amplification required, including the intensity and breadth of campaign efforts.
  • Finalize creative briefs including messaging, target audiences, and channel strategy.
  • Identify key user segments relevant to the feature and create personas that highlight their pain points and opportunities.
  • Develop differentiated messaging strategies, leveraging competitive analysis to enhance the feature's value proposition.
  • Track key performance indicators (KPIs) such as adoption rate, engagement, and retention immediately post-launch.
  • Leverage data to refine messaging and campaigns, ensuring optimal performance and impact.

Requirements

  • 2+ years of experience in consumer product marketing with a proven track record of leading go-to-market strategies for new features or products.
  • Experience in B2C, preferably D2C brands.
  • Strategic planning and execution skills, with ability to lead cross-functional alignment and develop detailed GTM strategies from concept to launch.
  • Consumer insights expertise, with ability to use data and research to craft user personas and develop targeted marketing strategies.
  • Messaging and positioning skills, with strong ability to develop compelling messaging and narratives for diverse user segments.
  • Analytical skills, with ability to define and track KPIs, analyze performance data, and adjust strategies to optimize results.

Benefits

We offer a fast-paced and wildly creative environment where you can make a difference and create real impact.

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