Digital Growth Strategist

1 week ago


Indore, Madhya Pradesh, India EVitamin Business Consulting Pvt. Ltd Full time

We are seeking a seasoned Performance Marketer to drive traffic, acquire new customers, and generate revenue growth for our ecommerce division. The ideal candidate will have experience with Google and Facebook platforms.

Key Responsibilities:
  • Develop and execute performance marketing campaigns to achieve business targets and goals
  • Create end-to-end customer acquisition strategies across paid channels
  • Collaborate with cross-functional teams to formulate business/brand growth strategies based on data-driven insights
  • Design and implement effective performance management engagements to support business objectives
  • Optimize marketing activities to improve return on investment and maximize Cost Per Acquisition (CPA)
  • Manage marketing budgets to efficiently scale new customers and drive performance on all performance-marketing channels
  • Ensure optimal performance marketing channel mix that includes digital media, offline channels, analytics, and CRM
  • Build and manage acquisition channels across paid and organic channels, with a focus on efficiency of growth spends and continuous experimentation
  • Actively manage and grow Paid campaigns for new and existing categories and markets
  • Cultivate 10X growth ideas to discover new ways to grow or optimize existing referral funnels

WHAT YOU'LL BRING TO THE TEAM:

  • Experience in working with a D2C brand or an agency
  • Minimum 2-4 years of experience in performance marketing
  • Strong understanding of attribution platforms like Branch, Adjust, Appsflyer
  • Experience working with ecommerce is preferred
  • Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and other digital channels
  • Ability to increase organic growth vs paid
  • Experience creating end-to-end online customer journeys
  • Proficiency in campaign and channel analysis, reporting, and Google Analytics
  • Strong analytical skills to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations

Salary Range: ₹1,200,000 - ₹1,800,000 per annum



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