Digital Growth Strategist
1 week ago
We are seeking a seasoned Performance Marketer to drive traffic, acquire new customers, and generate revenue growth for our ecommerce division. The ideal candidate will have experience with Google and Facebook platforms.
Key Responsibilities:- Develop and execute performance marketing campaigns to achieve business targets and goals
- Create end-to-end customer acquisition strategies across paid channels
- Collaborate with cross-functional teams to formulate business/brand growth strategies based on data-driven insights
- Design and implement effective performance management engagements to support business objectives
- Optimize marketing activities to improve return on investment and maximize Cost Per Acquisition (CPA)
- Manage marketing budgets to efficiently scale new customers and drive performance on all performance-marketing channels
- Ensure optimal performance marketing channel mix that includes digital media, offline channels, analytics, and CRM
- Build and manage acquisition channels across paid and organic channels, with a focus on efficiency of growth spends and continuous experimentation
- Actively manage and grow Paid campaigns for new and existing categories and markets
- Cultivate 10X growth ideas to discover new ways to grow or optimize existing referral funnels
WHAT YOU'LL BRING TO THE TEAM:
- Experience in working with a D2C brand or an agency
- Minimum 2-4 years of experience in performance marketing
- Strong understanding of attribution platforms like Branch, Adjust, Appsflyer
- Experience working with ecommerce is preferred
- Expertise in building multi-channel marketing strategies, including affiliate marketing, PPC, social media, and other digital channels
- Ability to increase organic growth vs paid
- Experience creating end-to-end online customer journeys
- Proficiency in campaign and channel analysis, reporting, and Google Analytics
- Strong analytical skills to leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights and recommendations
Salary Range: ₹1,200,000 - ₹1,800,000 per annum
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