Strategic Brand Media Planner

1 week ago

Pushkar, Rajasthan, India beBeeDigital Full time ₹ 20,00,000 - ₹ 30,00,000
Job Title:

Media Buyer


About the Role:

We're seeking an experienced media buyer to lead our branding campaigns and elevate our brand footprint. This role requires deep platform expertise, strategic goal-setting, and performance articulation.

The ideal candidate will have experience managing high-budget campaigns, leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.


Key Responsibilities:
  1. Strategize, plan, and execute high-budget digital branding campaigns across various platforms.
  2. Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, engagement, and perception.
  3. Build detailed media plans and forecasts in alignment with brand goals, product launches, and seasonal marketing initiatives.
  4. Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and optimal delivery.
  5. Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies to maximize impact.
  6. Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.
  7. Build and maintain relationships with media platforms, publishers, and agency partners.

Requirements:

We're looking for candidates with:

  • 3+ years of experience in digital media buying with a strong emphasis on branding/awareness campaigns.
  • Proven ability to manage large budgets and deliver measurable brand outcomes.
  • Deep expertise in Google Ads (especially YouTube and Display) for branding purposes.
  • Strong understanding of media strategy, funnel-based planning, audience segmentation, and brand metrics.
  • Excellent data analysis and interpretation skills, with proficiency in using platforms like Google Analytics, Google Ads, DV360, Meta Ads Manager, and Excel/Sheets.
  • Exceptional storytelling and presentation skills – ability to translate complex results into actionable insights for leadership teams.
  • Experience with programmatic media buying and familiarity with DSPs, ad servers, and brand safety tools.
  • Prior experience working in media agencies on digital executions.
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