
Expert Marketing Mix Modeling Specialist
3 days ago
We are seeking a seasoned marketing mix modeling expert to join our analytics team. As a key member of our team, you will lead projects that quantify the impact of marketing and business activities on key performance metrics such as sales and ROI.
Key Responsibilities:
- Manage client data processing and project delivery in marketing mix modeling engagements.
- Apply econometric modeling techniques to assess the effectiveness of marketing campaigns.
- Interpret complex data and analytical results to generate actionable business recommendations.
- Present findings through well-structured PowerPoint presentations tailored to client audiences.
- Collaborate with cross-functional teams, including data scientists, consultants, and clients.
- Automate repetitive tasks and data workflows using tools like R, Python, or SAS.
Desired Qualifications:
- Education: Graduate degree in Economics, Business, Statistics, Mathematics, Operations Research, Industrial Engineering, Quantitative Analysis, or a related field.
- Experience: Approximately 2-4 years of relevant experience in marketing mix modeling.
- Strong understanding of econometric modeling and statistical analysis.
- Proficiency in programming languages such as R, Python, or SAS.
- Advanced skills in Excel (macros, pivot tables, complex formulas) and PowerPoint.
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