
Market Mix Modelling Specialist
3 days ago
Job Title: Market Mix Modelling Specialist
","As a Market Mix Modelling Specialist, you will be responsible for leading the design, development, and validation of MMM using econometric/statistical tools. You will work closely with clients to understand their business challenges, marketing strategy, and objectives.
","The ideal candidate will have a strong background in marketing analytics, with experience in statistical modelling and data analysis. You will be able to translate analytical results into strategic recommendations for media planning and budget allocation.
","- Main Responsibilities:","
- Design and develop MMM models using econometric/statistical tools
- Analyse historical media and sales data to identify key drivers of performance
- Provide scenario analysis and media optimization insights to guide marketing decisions
- Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking
Requirements:
","To be successful in this role, you will need:
","- Bachelor's degree in Marketing, Statistics, Economics, or related field
- Strong background in marketing analytics, with experience in statistical modelling and data analysis
- Excellent communication and presentation skills
- Able to work effectively in a team environment
About Us:
","We are a dynamic company that is passionate about delivering innovative solutions to our clients. We offer a competitive salary and benefits package, as well as opportunities for professional growth and development.","Marketing Mix Model", "en-
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