Senior Programmatic Media Strategist

2 days ago


India beBeeProgrammatic Full time ₹ 20,00,000 - ₹ 25,00,000
Job Overview

As a senior account manager, you will be responsible for managing campaign management across various platforms. This role involves developing and implementing programmatic advertising campaigns to meet client goals and KPIs.

Key Responsibilities include:

  • Developing and managing programmatic advertising campaigns
  • Understanding clients' brands, structure, and industry as well as project goals
  • Monitoring and optimizing campaign performance to meet client goals and KPIs
  • Serving as the main point of contact for clients, providing regular updates and performance reports
  • Building and maintaining strong relationships with clients, understanding their business objectives, and aligning campaign strategies accordingly
  • Addressing client inquiries and troubleshooting issues promptly and effectively

Additionally, this role requires creating and executing programmatic media strategies to drive brand awareness, engagement, and conversions, conducting A/B testing, and using advanced analytics tools to measure and analyze campaign effectiveness.

Success in this role also involves communicating campaign progress, challenges, and opportunities to internal teams and clients, working closely with clients to guide internal teams, and building strong relationships across stakeholders externally and internally.

The ideal candidate will have experience in programmatic advertising, strong analytical skills, and excellent communication and relationship-building abilities.



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