Senior Insights Manager

15 hours ago


Madurai, Tamil Nadu, India beBeeInsights Full time ₹ 18,00,000 - ₹ 23,00,000
Senior Insights Manager

This senior role is crucial in driving data-informed decision-making across programming and marketing by combining quantitative research with qualitative insights.

The ideal candidate will lead the analysis of audience data using industry-standard measurement tools, interpret and visualize large data sets to extract key performance insights, and integrate quantitative data with qualitative research to build a 360-degree understanding of audience behavior.

The successful candidate will have a deep working knowledge of BARC software and television/digital audience measurement systems, strong quantitative analysis skills with hands-on experience in BARC, Excel, Power BI or similar data tools, and proficiency in storytelling with data – crafting compelling presentations using PowerPoint, Tableau or other visualization tools.

Required skills and qualifications include a Bachelor's or Master's degree in Statistics, Data Science, Media Studies, Business Analytics or related fields, 12+ years of experience in a media/entertainment environment with a strong focus on audience research and insights, and a proven track record of delivering high-quality results in fast-paced environments.

Beyond technical skills, the ideal candidate will possess excellent communication and presentation skills, be able to work effectively in a cross-functional team environment, and demonstrate a passion for staying up-to-date with industry trends and best practices.



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