
Brand Building Specialist
4 days ago
About the Role
This position is part of our brand building efforts across various product areas.
We are seeking a highly motivated and self-driven individual to support our marketing initiatives.
The ideal candidate will have excellent project management skills, creative thinking, and data analysis abilities.
Key responsibilities include:
- Market Insight: Understanding target audience, triggers, barriers, competitive landscape, etc.
- New Product Development: Supporting communication development across touchpoints like product pages, D2C store, CRM, marketplaces, etc.
- Communication Planning: Assisting in managing consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaign, etc.
- Data Analysis: Driving measurement and learnings for marketing initiatives.
- Stakeholder Management: Collaborating with marketing team, cross-functional teams, and external partners/agencies/vendors.
- Offline Market Intelligence: Tracking offline business health metrics like distribution, ECO/Unique ECO, primary & secondary revenue, visibility, and planogramming.
Additional responsibilities may include supporting portfolio management, sales support, customer service, etc. to drive product success.
The ideal candidate should have:
- Bachelor's degree in Communication, Business Administration or related field.
- Experience in handling offline channel business.
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce or digital marketing.
- Ability to manage multiple projects simultaneously.
- Possession of passion about building consumer brands.
This role offers a unique opportunity to contribute to our brand's growth and success.
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