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Digital Marketing Strategist

1 month ago

Bengaluru, Karnataka, India NextGrowth Labs Full time

About NextGrowth Labs

We are a dynamic team at NextGrowth Labs, passionate about delivering cutting-edge digital solutions.

Job Description

We are seeking an experienced Digital Marketing Strategist - SEO Expert to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective search engine optimization (SEO) strategies to drive business growth.

Responsibilities

  • Conduct thorough analyses of website data and advertising campaigns to identify areas for improvement and optimize results.
  • Monitor and report on website analytics, tracking key performance indicators (KPIs) to inform SEO decisions.
  • Manage campaign expenses, ensuring timely and accurate budget reconciliations.
  • Enhance copy and landing pages to improve their relevance and appeal to search engines.
  • Persistently research and implement new keyword opportunities, refining our SEO approach to stay ahead of competitors.
  • Analyze competitor advertising links to gain insights and make informed decisions.
  • Develop and execute a comprehensive link building strategy to enhance online visibility.
  • Collaborate with the development team to ensure seamless integration of SEO best practices into new code deployments.
  • Work closely with editorial and marketing teams to integrate SEO principles into content creation and programming.
  • Recommend adjustments to website architecture, content, linking, and other factors to boost SEO rankings for target keywords.

Requirements

A minimum of 1 year of experience in digital marketing, preferably in a related field.

Salary Range: $60,000 - $90,000 per annum, depending on qualifications and location.