Media Buying Manager

2 weeks ago

Bengaluru, Karnataka, India Wavemaker Full time

About the Role

We are seeking a highly skilled Media Buying Manager to join our team at Wavemaker. As a Media Buying Manager, you will be responsible for managing the day-to-day campaign/deal management across clients, including deal construction, execution, and post-analysis.

Key Responsibilities

  • Manage execution, including planned vs. actual spot execution and escalating to seniors as needed
  • Sponsorship evaluations, including post-negotiation reconciliation and ensuring smooth execution of all integrations/sponsorship
  • Timely reports management
  • Identifying opportunities for brand/client and sharing recommendations with proper evaluation
  • Delivering on agreed Buying KPIs across clients

Requirements

  • Willingness to learn and drive to succeed
  • Solid understanding of all media channels and knowledge of strengths and weaknesses of each channel
  • First-class negotiation skills, with a balanced approach to the marketplace
  • Well-networked in the market
  • Extremely flexible attitude and ability to read between the lines
  • Quick turnaround time and sharp analytical skills
  • Ability to work well under pressure, handling tough situations with clients, auditors, internal stakeholders, and media owners
  • Passion for all things media, with a strong understanding of industry trends in media
  • Strong commercial negotiator, able to gauge good value for clients and influence senior people within large media companies
  • Excellent interpersonal and communication skills, both written and verbal
  • Proven ability to motivate and develop staff and delegate effectively

Minimum Qualifications

  • Grad/PG degree majoring in marketing or media preferred
  • Experience in understanding a commercial business
  • 4+ years of experience in media buying/planning
  • Client Management experience
  • Excellent presentation skills
  • Strong communication skills
  • Willingness to be hands-on and a team player

About Wavemaker

We believe there's always a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content, and technology. The Wavemaker way is globally consistent, fueled by the world's most powerful consumer data, and we understand where and how marketing can intervene decisively to help brands win more sales.

We are a part of GroupM, WPP's global media investment management company. Discover more on https://www.groupm.com/ and https://www.wpp.com/.

About India

India is a mobile-first internet market, with approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings, and a young population. It is one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce, and mobile payments, resulting in disruption on an unimaginable scale.

At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners, and having fun with your team. We believe in tackling challenges head-on and getting things done.

GroupM is an equal opportunity employer. We view everyone as an individual and understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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