Marketing and Partnerships Specialist

1 week ago


Patna, Bihar, India Testbook Full time

Job Title: Marketing and Partnerships Specialist

Job Description:

  • As a Marketing and Partnerships Specialist at Testbook, you will be responsible for ensuring lead availability to the sales team. This involves generating enquiries and nurturing them into leads.
  • You will plan the calendar along with City head and central leadership, and get sign-off on budgets.
  • Tie-ups with colleges to conduct seminars and workshops are also a key part of this role.
  • You will conduct seminars/workshops along with City head for govt exams and skills.
  • Canopy and counseling activities in colleges to generate enquiry are also a key responsibility.
  • Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local high-student density areas) are also part of this role.
  • You will source leads across city from various sources such as library/ book stores/ cyber cafes/ photocopiers.
  • Create hooks for partnerships in lead sharing and conversion.
  • Local events for enquiry generation across high-student density areas are also a key part of this role.
  • New center launch and regular center activation for generating desired spikes in enquiries.
  • Arrange common student workshops/ seminars for lead nurturing.
  • Create hooks for ensuring students visit centers for improved conversion.

Eligibility Criteria:

  • Should have extensive experience in school/ college partnerships, conducting seminars and small-scale events, lead generation activities.
  • Should have 5+ years of experience in the EdTech industry.
  • Should have led 5+ member teams in lead generation activities in other EdTech companies.
  • Should be presentable to do college tie-ups and carry the Testbook brand.
  • Must have prior experience as he/she will be running as soon as he/she is onboarded.

What is the culture like:

  • Team of 8 marketing executives (all juniors).
  • Should be ok to work odd hours and put in 100% effort.


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