Marketing and Partnerships Specialist
1 week ago
Job Title: Marketing and Partnerships Specialist
Job Description:
- As a Marketing and Partnerships Specialist at Testbook, you will be responsible for ensuring lead availability to the sales team. This involves generating enquiries and nurturing them into leads.
- You will plan the calendar along with City head and central leadership, and get sign-off on budgets.
- Tie-ups with colleges to conduct seminars and workshops are also a key part of this role.
- You will conduct seminars/workshops along with City head for govt exams and skills.
- Canopy and counseling activities in colleges to generate enquiry are also a key responsibility.
- Flyer distribution and enquiry generation outside coaching centers, colleges and parks (local high-student density areas) are also part of this role.
- You will source leads across city from various sources such as library/ book stores/ cyber cafes/ photocopiers.
- Create hooks for partnerships in lead sharing and conversion.
- Local events for enquiry generation across high-student density areas are also a key part of this role.
- New center launch and regular center activation for generating desired spikes in enquiries.
- Arrange common student workshops/ seminars for lead nurturing.
- Create hooks for ensuring students visit centers for improved conversion.
Eligibility Criteria:
- Should have extensive experience in school/ college partnerships, conducting seminars and small-scale events, lead generation activities.
- Should have 5+ years of experience in the EdTech industry.
- Should have led 5+ member teams in lead generation activities in other EdTech companies.
- Should be presentable to do college tie-ups and carry the Testbook brand.
- Must have prior experience as he/she will be running as soon as he/she is onboarded.
What is the culture like:
- Team of 8 marketing executives (all juniors).
- Should be ok to work odd hours and put in 100% effort.
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