Brand Marketing Specialist

1 day ago


Coimbatore, Tamil Nadu, India Vilvah Store Private Limited Full time
About Vilvah Store Private Limited

We are a rapidly growing Direct-to-Consumer Ecommerce brand specializing in sustainable, safe, and natural skincare and hair care products.

Our mission is to provide high-quality products that cater to the evolving needs of our customers while promoting sustainability and customer satisfaction.

Job Overview

We are seeking an ambitious Brand Marketing Specialist to join our team. This entry-level position is ideal for individuals with a passion for branding, creativity, and driving business growth in a competitive industry.

Key Responsibilities
  • Brand Strategy Support:
    • Collaborate with the Brand Manager to execute strategic initiatives aligned with our vision.
    • Analyse market trends, consumer preferences, and competitor activities to identify growth opportunities.
  • Campaign Management:
    • Assist in the planning and execution of marketing campaigns across digital, print, and social media platforms.
    • Monitor the performance of campaigns and suggest data-driven improvements.
  • Content Development:
    • Coordinate with the creative team to develop brand-aligned content for various channels.
    • Ensure consistency in brand tone and messaging across all materials.
  • Product Promotion:
    • Support the launch of new products, including creating launch plans, organizing events, and coordinating with internal teams.
    • Track the performance of promotional activities and provide insights.
  • Cross-Functional Collaboration:
    • Work with sales, operations, and product teams to ensure alignment with brand objectives.
    • Provide branding support for partner collaborations and retail initiatives.
  • Reporting & Analysis:
    • Prepare regular reports on brand performance metrics and campaign results.
    • Offer insights and recommendations for future branding efforts.
Qualifications

To be successful in this role, you will need:

  • A degree in Marketing, Business Administration, or a related field.
  • 0-1 year of experience in branding, marketing, or a similar role.
  • A strong understanding of digital marketing and social media trends.
  • Excellent communication, organizational, and analytical skills.
  • A creative mindset with attention to detail and the ability to manage multiple projects.
  • Proficiency in MS Office, familiarity with graphic design tools or analytics platforms is a plus.
What We Offer

We offer:

  • A competitive salary of $60,000 per annum.
  • A collaborative work culture with a focus on innovation.
  • Hands-on experience in brand management and exposure to multiple facets of the business.


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