Media Research Specialist
4 weeks ago
Weber Shandwick is seeking a skilled Media Research Specialist to join our team. This exciting role will involve conducting in-depth media research, analysis, and reporting for various clients across different sectors.
Key Responsibilities:- Coverage updates: Provide timely coverage reports across multiple formats, incorporating news from traditional, online, and social media platforms.
- Coverage analysis: Conduct thorough analysis of news for specific clients on a monthly, quarterly, half-yearly, and annual basis.
- Metrics analysis: Utilize online tools to analyze news and apply different metrics to gain insights.
- Media list maintenance: Maintain an updated central repository of media contacts from key sectors.
- Social media influencer mapping: Identify and map social media influencers for specific clients.
- Report collation and documentation: Compile and document reports for clients.
- Article and media analysis: Analyze articles and media content for clients.
- Media profile creation: Create media profiles for clients.
Requirements:
- 1-2 years of experience in Public Relations.
- Demonstrated problem-solving skills (research, organize findings).
- Proficiency in Microsoft Office (Excel, Word, PowerPoint).
- Ability to prepare media coverage reports.
- Fair understanding of media tracking.
- Knowledge of media monitoring.
- Understanding of different publications available for different domains.
- Coordination and organization skills.
We estimate the salary for this role to be around $60,000-$80,000 per year, depending on location and experience.
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