
Marketing Automation Professional
1 week ago
This role requires expertise in marketing automation platforms, project management, and strong communication skills. If you have extensive experience working with marketing automation tools and a proven track record of success, we encourage you to apply.
Key Responsibilities:- Project Management: Manage marketing automation project intake, including journey/nurture programs, triggered emails, and lead generation campaigns.
- Request Review: Review all incoming requests for the marketing automation team, communicate with business requestors to gather missing items, and set expectations on service level agreements.
- Tasks Assignment: Assign tasks appropriately to the email marketing team.
- Expertise & Guidance: Advise and guide divisional marketing requestors on best practices for marketing automation capabilities, testing, and projected results.
- Quality & Process: Build and maintain request forms, troubleshoot issues related to marketing automation requests, and serve as quality assurance to ensure brand compliance across all email and landing page assets.
- Performance: Meet or exceed internal service level agreements and coordinate seamlessly across time zones as needed.
- Experience:
- A minimum of 4 years of project management experience, with at least 1 year focused on managing marketing projects.
- Experience working with a Marketing Automation tool such as Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, or Salesforce Pardot.
- Previous familiarity and direct experience using a CRM system (e.g., Salesforce).
- Experience managing an email marketing team.
- Tools:
- Hands-on experience with any project management tool like JIRA, Workfront, Asana, or Zoho.
- Education:
- A Bachelor's Degree is required, or an equivalent combination of experience and education.
- Competencies:
- Excellent project management and communication skills (written, verbal, and presentation).
- Proven ability to work in a collaborative environment with colleagues up and down the organization.
- A motivated, self-starter who thrives in a fast-paced, iterative, deadline-driven environment.
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