Performance Marketing Expert
5 days ago
About Us
We are an innovative drone manufacturing company based in India. Our goal is to provide powerful and efficient solutions for various industries.
We have developed a range of drones that cater to different needs, including precision agriculture, long-range deliveries, afforestation, and mosquito eradication.
Our team has received numerous awards for their innovation and contributions to various sectors. These accolades highlight our commitment to excellence and sustainability.
Job Description:
We are looking for a skilled individual to join our team as a Performance Marketing Specialist. The ideal candidate will have experience in digital marketing, particularly in Meta ads and Google ads.
The successful candidate will be responsible for planning, implementing, and optimizing lead generation campaigns across digital channels. They will also develop and execute targeted strategies aligned with business objectives.
Key Responsibilities:
- Plan and implement lead generation campaigns across digital channels.
- Develop targeted strategies aligned with business objectives.
- Generate leads at a low cost per acquisition (CPA) while maintaining quality.
- Monitor KPIs like conversion rates, CPL, and ROI adjust strategies based on data insights.
- Coordinate with external agencies and internal stakeholders to develop effective nurturing workflows and sequences.
- Stay updated on digital marketing trends and incorporate innovative practices.
- Must have proficiency in Email Marketing Tools like Hubspot / Brevo / Mailchimp, etc.
Requirements:
- Strong quantitative and analytical skills
- Solid understanding of mathematical concepts
- Knowledge and passion for all things Digital Media; SEM, Display, Analytics, etc.
- Understanding of media concepts and terms, creative and budget requirements
- Experience with Microsoft Office Suite, google sheet, Google studio & advance knowledge of Excel
- Managing advertising pixels such as AdWords, Google Analytics, floodlights, etc.
- Clear understanding on how to configure profiles and views, including goals, filters and other Google Analytics functionality
- Solid understanding of event tracking and how this can be used effectively
- Ability to create clear and insightful reports using data from Google Analytics and other data sources
- Google & Meta certification is mandatory.
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