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Senior B2B LinkedIn Marketing Specialist

2 weeks ago

Delhi, Delhi, India Lotus Interworks Full time
About the Role: We are seeking a highly skilled Senior B2B LinkedIn Marketing Specialist to join our team at Lotus Interworks. This is an exciting opportunity for a talented marketer to take their career to the next level by developing and executing high-performing LinkedIn Ads campaigns that drive revenue growth.

Key Responsibilities:
  1. Develop and manage Sponsored Content, InMail, Text Ads, and Dynamic Ads to drive conversions.
  2. Craft compelling ad copies, creatives, and landing pages for optimal user engagement.
  3. Continuously monitor CPL, CTR, ROAS, and MQL-to-SQL conversions, making real-time optimizations.
  4. Implement A/B testing on ad creatives, audience segments, and bidding strategies to drive performance improvements.
  5. Leverage data insights to refine audience targeting, bidding strategies, and ad placements.

What You'll Bring:
  • 5+ years of experience in LinkedIn Ads & B2B Performance Marketing with a proven track record.
  • Growth Mindset: Clear examples of scaling LinkedIn Ads campaigns that drove revenue growth.
  • Leadership Excellence: Ability to mentor teams, manage projects, and execute high-value strategies.
  • Technical Mastery: Expertise in data analysis, audience segmentation, and performance marketing.
  • Results-Driven: Relentless focus on driving high-quality leads, increasing conversions, and maximizing ROAS.
  • Strategic Thinker: Strong ability to develop high-impact LinkedIn Ads strategies and execute them at scale.