Digital Marketing Specialist Role

3 weeks ago


Pune, Maharashtra, India Chat360 Full time

Job Overview

We are seeking a skilled Digital Marketing Specialist to join our team at Chat360. This role involves developing and executing digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media, email marketing, content marketing, and display advertising.

About the Company

Chat360 is a funded technology startup that offers omnichannel conversational commerce for enterprises across geographies. We leverage Chatbots and AI-powered solutions with a powerful analytics engine to help businesses generate more leads, enhance customer retention, and automate customer support and marketing initiatives through platforms like WhatsApp, Facebook, Google, etc.

Main Responsibilities

  1. Develop and Execute Digital Marketing Campaigns: Create and implement digital marketing strategies to reach target audiences and drive business results.
  2. Conduct Keyword Research and Optimise Website Content: Analyse and optimise website content to improve search engine rankings and organic traffic.
  3. Manage and Optimise Paid Advertising Campaigns: Monitor and adjust paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels.
  4. Analyse Website Analytics and Campaign Performance Metrics: Use data to identify insights and recommend optimisation strategies.
  5. Create Engaging and Compelling Content: Collaborate with the marketing team to develop high-quality content for digital channels.
  6. Plan and Execute Social Media Strategies: Grow online presence, engage with the audience, and drive traffic to the website.
  7. Monitor Online Reviews and Customer Feedback: Respond promptly and manage online reputation.
  8. Stay Updated with Industry Trends: Identify opportunities for growth and competitive advantage.
  9. Assist in Managing the Organisation's Website: Ensure it is user-friendly, optimised for search engines, and aligned with branding guidelines.

Required Skills and Qualifications

  • Bachelor's/PG Degree: In marketing, business administration, communications, or a related field.
  • Proven Experience: In digital marketing, preferably in a similar role.
  • Digital Marketing Concepts: Strong knowledge of digital marketing concepts, strategies, and best practices.
  • Digital Marketing Tools: Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, email marketing platforms, and social media management tools.
  • SEO Principles: Familiarity with SEO principles and practices, including keyword research, on-page optimisation, and link building.
  • Website Content Management Systems: Experience with website content management systems (CMS) and basic HTML.
  • Analytical Skills: Strong analytical skills, with the ability to analyse data, interpret trends, and make data-driven decisions.
  • Communication Skills: Excellent communication skills, both written and verbal.

Benefits and Others

This job description provides a general overview of the responsibilities and qualifications typically associated with the role of a Digital Marketing Specialist. Actual job requirements may vary depending on the organisation and industry. Estimated salary: $65,000 - $80,000 per year, depending on experience.



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