Strategic Marketing Director for Diversification
2 weeks ago
A renowned 500 crore company with 25 years of experience in education is embarking on a strategic expansion into the hosiery and knitwear industry. Leveraging its expertise in product development, distribution, and customer engagement, the company aims to create high-quality hosiery products and knitted garments.
Company Overview:
Gopsai Avniandan Sangha Group of Institutions seeks a visionary leader to drive its diversification strategy. With a proven track record in innovation and growth, the company is poised to tap into the growing demand for comfortable, stylish, and durable hosiery.
About the Role:
The successful candidate will be responsible for developing and executing a comprehensive online and offline marketing strategy to increase market share. Key responsibilities include:
- Category and brand management
- Product innovation and development
- Pricing and promotion strategies
- Public relations and communications
- Consumer survey and customer satisfaction
Requirements:
To succeed in this role, you will require:
- At least 10 years of experience in marketing, preferably in the FMCG, apparel, or hosiery industry
- Strong strategic planning and execution skills
- Excellent leadership and team management abilities
- Ability to analyze complex data and make informed decisions
What We Offer:
We offer a competitive salary of ₹80 lakhs per annum, commensurate with experience. The selected candidate will also receive a comprehensive benefits package, including health insurance, retirement plans, and professional development opportunities.
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