
Marketing Strategist
3 days ago
This position is focused on driving business growth through brand building efforts across various solution areas.
- Market Analysis: Understanding target audience, their triggers, and barriers; competitive landscape, etc
- Product Development: Assisting in communication development across touchpoints like product display pages, D2C stores, CRM touchpoints, marketplaces, etc
- Communication Management: Managing all consumer touchpoints - social media, performance marketing, influencer collaborations, brand campaigns, etc
- Data Insight: Driving measurement & learnings for various marketing initiatives
- Stakeholder Engagement: Collaborating with relevant POCs across the marketing team, cross-functional teams, and external partners/agencies/vendors
- Offline Market Understanding: Role requires market visits to track offline business health metrics like Distribution across different store formats, ECO/Unique ECO, Primary & Secondary Revenue, Visibility, and Planogramming.
Key Responsibilities:
- Project management of task items basis strategic objectives for solution area(s)
Location: Bangalore
Requirements:
- Bachelor's degree in Communication, Business Administration, or related field
- Exposure to handling business in Offline channel is mandatory
- 1-2 years of experience in Brand Management, Consumer Marketing, E-commerce, or digital marketing
- Highly motivated & Self-driven, enthusiastic team player
- Ability to manage multiple projects simultaneously
- Possess a passion for building a consumer brand
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